Our values are our vertebrae.

1. FAMILY COMES FIRST.

2. WE ADVOCATE FOR GENUINE HOSPITALITY & IT'S CROSS-POLLINATION.

3. WE VALUE & RESPECT DIVERSITY OF TASTE & DIFFERENCES OF OPINION.

4. WE LEARN FROM EACH OTHER BY FIRST LISTENING TO EACH OTHER.

5. WE FACILITATE OFFLINE COMMUNITY BUILDING. 

6. WE RECOGNIZE THAT INDEPENDENT BUSINESSES MAKE UP THE VERY FABRIC OF EVERY VIBRANT COMMUNITY.

6. WE APPRECIATE CONFIRMATION BIAS & RECONSIDER PREVIOUS APPROACHES.

8. WE SEE MASLOW'S HEIRARCHY OF NEEDS AS THE FOUNDATION OF HOSPITALITY.

9. WE REALIZE THAT "IF YOU'RE NOT HAVING FUN THEN YOU'RE NOT HAVING FUN."

10. WE KNOW THAT MANY SMALL INTENTIONAL ACTIONS MAKE A BIG DIFFERENCE.

11. WE ARE WILLING TO SACRIFICE IN THE SHORT TERM FOR LONG TERM GAINS. 

12. WE VALUE VERSATILITY & ARE WILLING TO WORK IN DIFFERENT CAPACITIES.

13. WE KNOW THAT INNOVATION RUNS ON BRUTAL HONESTY.

14. WE GIVE CREDIT WHERE CREDIT IS DUE.

15. WE BUST CHOPS FOR BAD IDEAS, SLACKING OFF OR FOR NO REASON AT ALL.

16. WE WILL MAINTAIN INTEGRITY AT ALL COSTS & ACHIEVE SUCCESS IF POSSIBLE.

17. WHETHER WE THINK WE CAN OR THINK WE CAN'T - WE'RE RIGHT EITHER WAY.

18. WE RELENTLESSLY PURSUE BEING BETTER THAN WE NEED TO BE.